Portfolio
prepared for
Jenna White
PUBLICATIONS
ISSUE BRIEF
Learn the Signs. Act Early.
AMCHP's State Systems Grant: Eight Years (2011-2019) in Review
ISSUE BRIEF
Engaging the Power of Title V for Equity in Preterm Birth Prevention, 4 Part Issue Brief Series
CASE STUDY
Title V Diverse Partnerships & Collaborations
PUBLICATIONS
Family Stories Series
CONFERENCE MATERIALS
Created conference branding and all print and digital materials for twenty-eight national conferences for associations since 2014. We submitted seven entries to Hermes Creative Awards from this body of work, with all seven receiving awards, including two Platinum and five Gold Awards.
Integrated Campaign
This multi-channel campaign was created for the 2023 Digital Inclusion Week. The client created a local grant program with a very quick turnaround time. To create a more robust campaign beyond the grant opportunity, I created a set of accompanying materials including a resource guide, promotional graphics, and blog post. The grant and Guide to Digital Inclusion in Fairfax County was featured in the bi-monthly email newsletter, social media channels, website home page, and is part of the CF Connect Community Guide section of the website.
The campaign was shared with community partners and elected officials who further promoted the campaign in their own email newsletters and on social media, creating additional awareness, and driving more clicks to the Celebrate Fairfax website. Due to the clients short turnaround time for the grant program, they declined to do recommended press release and media outreach. The campaign resulted in high click through rates on the email and social media, and page views and downloads on the website, and highlighted Celebrate Fairfax's mission to build a vibrant community for all in Fairfax County, Virginia.
Branding for overall grant programs and this specific grant as part of CF! Engage initiatives.
Promotional graphic for blog, email newsletter, & social media
CF Connect Guide to Digital Inclusion in Fairfax County on the Celebrate Fairfax website.
E-newsletter article and graphic.
Integrated Campaign
In January of 2021, the National Association of County and City Health Officials approached j.a. creative to support a major initiative to support breast/chest feeding equity across the United States. After convening members of the United States Breastfeeding Committee (USBC) for two years, seven recommendations were created to increase local capacity to implement community-driven approaches to support chest/breastfeeding centered on the needs of populations disproportionately impacted by structural barriers that leads to low rates of breastfeeding. Funded by the CDC, the Blueprint recently celebrated three years, with significant engagement and impact noted here by NACCHO.
Branding development, including COC component, custom graphics, and over forty hand drawn icons.
The marquee publication was over seventy pages and 508 compliant.
Copywriting and design for infographic promoting the Blueprint.
Copywriting, conceptual development, storyboarding and coordinate production of video overview of the Blueprint.
Sample launch campaign social media graphic
Presentation title slide
Presentation body slide during live presentation with almost six hundred attendees.
WRITING SAMPLES
Email Newsletter- 4 Public Education
Blog Posts- Fairfax County Council PTA
Press release resulting in four placements, including The Washington Post for Arlington Artists Alliance.
Blog Post- Celebrate Fairfax
Website Content- Celebrate Fairfax
